"[Video] is the fastest growing format in media on the Web, from a consumer and advertising standpoint," says Cheryl Kellond, VP of product strategy at Yahoo.^[1]

With the popularity of sites like YouTube and increased broadband use, there’s no question that online video has reached the average household. However, most businesses have not yet tapped into this powerful marketing medium. Learn how online video marketing provides several advantages over traditional print or broadcast television marketing.

1. Cost
The cost of high-bandwidth web site hosting has dropped dramatically in recent years. Web sites can be hosted by quality providers for $10 a month or less. Furthermore, most web site owners no longer have to worry about bandwidth limits. The rest who may get tremendous traffic can have their video hosted on YouTube or a video hosting service. The monthly cost of maintaining a presence on the Internet is far cheaper than the cost of a print ad or commercial spot.

2. Targeted Marketing
Unlike mail marketing and broadcast television, the viewers of online video marketing are more likely to already be interested in your product or service. The Internet works differently from most other advertising mediums because its users actively seek out information. Users rarely just “surf” and click on random links. Plus, with advertising services such as Google AdWords, your web link can appear on sites that have content that matches your target demographic’s interests, increasing the likelihood of sales.

3. Film Is Powerful
Unlike print, film has the ability to easily grab attention and evoke an emotional response by the viewer. When done right, an online video can leave a lasting impression. It can make complicated material easy to understand. It can convey a tremendous amount of information within a short period of time. It can even excite a bored computer user and take them to a place beyond the office cubicle. On web sites full of static text and images, this can mean the difference between a sale and a closed window.

Take advantage of the online video boom now and adapt your marketing to current trends so that you can stay ahead of the competition. Or use it to expand your reach to new, untapped demographics.

The cost of producing and hosting online video ads may pleasantly surprise you when you compare it to traditional marketing. Pathlight can help you reach your marketing goals and stay on budget. We will advise you on the costs and customize your film to your needs and resources. Contact Pathlight for a free consultation and quote. To see how Pathlight has already helped other businesses, view our case studies.