With the accessibility of digital video cameras and editing tools these days, many companies and organizations opt to make their films in-house. However, what most fail to realize is that a lot more goes into making a professional-quality film than just pressing the red record button or learning how to use software.

Quality Matters
You want a video that makes you stand out from the competition. According to Karin Gilford, VP of entertainment at Yahoo, “Video consumption is becoming part of most users’ Internet experience. The question is, what do you do to differentiate yourself?”^[1] Unfortunately, most people aren’t doing much.

Take online tutorial marketing, for example. It’s marketing through education, a great way to give web users information that they want and plug your own product or service at the same time. With easy-to-use screencasting software available, its popularity is growing. But on many web sites featuring online video demos, the video quality doesn’t match the quality of the brand. If you’ve spent thousands of dollars and countless hours trying to build up the reputation of your brand, you don’t want a poorly produced video to bring it down. Many homegrown videos feature poor audio quality, poor editing (if any at all), static visuals, boring narration, and even unintentional sounds of keystrokes and mouse clicks.

Films With Vision
The better option is a film that properly reflects your company, the quality of work, and the vision. This is not only important in the visual and sound quality, but the content as well. If a viewer can’t understand the information, the video is useless—perhaps even a detriment. These days, audiences are very sophisticated and have high expectations.

Pathlight artists are Hollywood-trained writers, directors, cinematographers, film editors, sound designers, and graphic designers. We make sure that your film meets professional industry quality standards. Every element is custom crafted to match your company and needs. Every project undergoes the same treatment and polishing that a theatrical film would, such as color correction and sound mastering. Every completed film is a work of art.

Contact Pathlight today for a free consultation and quote, or check out some of our work. To see what we can do with tutorial marketing, watch the videos we made for Trumpia.com, an online mobile marketing service.