National Language Service Corps

Client Case Study

The National Language Service Corps is a new organization founded by Congress that provides language interpretation and translation services for the U.S. government. It has begun a pilot program to gather volunteers and this was their first television commercial aimed at recruiting a specific ethnicity.

Their ad agency, Ameredia, hired us to create a series of identical commercials. These ads complemented the print advertising campaign they had already begun and used similar design elements. The second ad Pathlight created used the same graphics but different talent, this time a Vietnamese woman.

The finished spots aired on television stations and run on the NLSC web site.

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