Comcast

Chicago South Asian Channel Lineup

Client Case Study

The Chicago division of Comcast was starting a new South Asian channel lineup. Their agency, Ameredia, hired us to create a 30-second commercial spot based off of the print advertising campaign that they had already designed and released.

The spot was created entirely with motion graphics because we wanted to instill excitement and a "taste of masala." Pathlight integrated some of the design elements from the print ad so that this television ad would complement its style. But we also added animated visual elements, such as the sparkles for that "masala" feel.

The finished spot aired on local television stations, and ran on the web and in movie theaters.

Get Started

Click here to get a free consultation or fast quote for your project.