Trumpia

Client Case Study

Trumpia is a real-time social communication company that approached Pathlight for a marketing boost. Trumpia wanted users of their site to quickly understand how to utilize the service. The solution was the online video displayed above, which visually demonstrates the benefits of their service and its ease-of-use.

The concept we pitched to Trumpia emphasizes that their service is the communication solution for busy lives. The high-energy tone and variations in film speed send the message that life is hectic. The easy-to-follow instructions and simplicity of the action in the film show how Trumpia improves communication on-the-go. At the same time, the style appeals to the target audience of college students and young adults.

The launch of this video on YouTube was met with hundreds of views within the first day and attention from online technology blogs. It even got highlighted on the popular tech news service, CNET TV, and was showcased on a segment of WebProNews.

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