After being impressed with their first Pathlight project, Trumpia decided it was time to expand their marketing and create a second one for a different target audience. This time, they needed a video to show business owners the marketing benefit of Trumpia's services.
Again, Trumpia wanted a video that clearly showed the service's benefits and ease of use. The solution was a web video tutorial, which is a marketing method that is gaining popularity.
However, unlike most video tutorials on the web, Pathlight made Trumpia's video pleasing to the eye and ear. This is important because poorly made videos are boring, difficult to understand, and degrade the company's image. A well-produced tutorial video should be straightforward, enjoyable to watch, and allow the viewer to easily remember the information.
The final video produced by Pathlight is easy to follow, engaging, and professional. As a result, Trumpia's customer base has been growing steadily since the video's launch.
Main Target Audience: Businesses
Services Provided:
